Protect Marriage released its first "Yes on 8" advertisement. The 30-second spot opens with San Francisco mayor Gavin Newsom at a press conference on May 15, the day the California supreme court ruled to recognize marriage equality in the state. "This door's wide open now," says Newsom, jubilantly. "It's gonna happen, whether you like it or not." The ad serves to emphasize three key points: activist judges have imposed gay marriage on 4 million California voters, who in 2000 voted against marriage equality; gay marriage will lead to people being sued for their personal beliefs, churches losing tax exemption, and same-sex marriage being taught in schools; and the voters don't have to accept it if they vote "yes" on Proposition 8.
The advertisement, while not compelling, will likely speak to the concerns of people already supporting the ballot initiative.
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