Remember when people-matching website eHarmony.com refused to accept gay applicants? And they blamed it on not having a proper psychological algorithm for it (and not because they were homophobic)? And competitor Chemistry.com had a whole ad campaign to point that out? And the policy even got them sued? No longer! Because not only does eHarmony now want you to find your same-sex life partner, it's a sponsor of Ellen DeGeneres' daytime talk show. And what, pray tell, are they sponsoring? None other than "The Newlywed Game," where a straight couple faced off against none other than Ellen and wife Portia de Rossi on today's program.
Monday, March 23, 2009
eHarmony Suddenly a Proud Sponsor of World's Most Famous Lesbian Couple
Remember when people-matching website eHarmony.com refused to accept gay applicants? And they blamed it on not having a proper psychological algorithm for it (and not because they were homophobic)? And competitor Chemistry.com had a whole ad campaign to point that out? And the policy even got them sued? No longer! Because not only does eHarmony now want you to find your same-sex life partner, it's a sponsor of Ellen DeGeneres' daytime talk show. And what, pray tell, are they sponsoring? None other than "The Newlywed Game," where a straight couple faced off against none other than Ellen and wife Portia de Rossi on today's program.
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