jcpenney CEO on Ellen DeGeneres controversy

On "CBS This Morning," Thursday, jcpenney chief executive officer Ron Johnson, said the company "shares the same values" as DeGeneres and that the decision to have her as a spokesperson was a "no-brainer."

"We don't look at it like a controversy. One of the great things about America is people can speak their mind. And you know, the organization that believes one thing has spoken and it was great to see Ellen share her views yesterday. And we stand squarely behind Ellen as our spokesperson and that's a great thing. Because she shares the same values that we do in our company. Our company was founded 110 years ago on The Golden Rule, which is about treating people fair and square, just like you would like to be treated yourself. And we think Ellen represents the values of our company and the values that we share."