The MTV Video Music Awards will include a new social activism category this year:
This special category celebrates the powerful intersection of music and social activism, and highlights artists who created music videos with positive messages of self-empowerment or raised awareness of key social issues facing today’s youth. With an outpouring of support from across the pop culture spectrum the last year, artists mobilized to support bullied youth, reject LGBT discrimination and emphasize self worth — issues MTV has been addressing through A Thin Line, its anti-cyberbullying and digital abuse campaign, launched in December of 2009 – and now via this special 2011 MTV Video Music Award Category.
Said MTV President Stephen Friedman of the new category: "During the past year, we've seen a remarkable number of artists use their music to explore deeply personal experiences and issues they were passionate about to create powerful videos that resonated with and inspired millions of their fans."
The VMA nominees for "Best Video With a Message" are Pink for "F***** Perfect," Lady Gaga for "Born This Way," Katy Perry with "Firework," Eminem featuring Rihanna for "Love The Way You Lie," Rise Against for "Make It Stop (September's Children)" and Taylor Swift for "Mean."
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