Many were upset when they heard organic food mart Nature Mart--based there for four decades--would be closing its doors.
Some became outraged when they heard Lassen's would take over Nov.1.
The family-owned chain had donated at least $30,000 to the campaign to support Proposition 8, a 2008 voter initiative that would have banned single-sex marriage.
Many in the Lassen's family--including president Peter Lassen--are Mormons, who had been very active in campaigning for and funding Prop 8.
More than 1,500 people have now signed an online pledge to boycott the store.
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