“I would never do an advert with a homosexual family,” Barilla told Italy’s La Zanzara radio show Wednesday night. “If the gays don’t like it they can go an eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company.”
“Everyone has the right to do what they want without disturbing those around them,” Barilla added. “I have no respect for adoption by gay families because this concerns a person who is not able to choose.”
Barilla accounts for almost half of Italy’s pasta market and a quarter of that in the US, but its chairman’s anti-gay comments have prompted calls for a boycott.
“This is another example of Italian homophobia,” Alessandro Zan, politician and gay rights activist told The Independent. “I’m joining the boycott of Barilla and I hope other parliamentarians do the same.”