Monday, March 29, 2010

$249 A Minute

What should an aspiring candidate for governor do if she has never run a campaign before and wants to nearly double her lead in polls as her party's primary election approaches?Here is Meg Whitman's answer: Spend $358,439 a day, $14,935 an hour, $249 a minute.

The billionaire former EBay chief has distributed $27.2 million -- almost all of it her own money -- to hundreds of businesses and people in the 76 days between Jan. 1 and March 17, a campaign statement filed with the state Monday shows.

In approximately that time, she built a soaring lead over fellow Republican Steve Poizner and a narrow one over Democrat Jerry Brown in a poll released last week.

Most of the money, nearly $21 million, bought airtime and production of radio ads that Whitman began airing last fall and the television ad campaign she launched in February.

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